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Keywords: Recommendation adoption
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Journal Articles
Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3192–3212.
Published: 31 May 2024
... factors Recommendation adoption The global automotive industry is undergoing a significant transformation with the rising prominence of electric vehicles (EVs). Driven by escalating concerns over climate change and a shift towards sustainability, this evolution marks a pivotal departure from...
