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Keywords: Recommendation agents
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 813–836.
Published: 11 September 2017
...Satish Sasalu Maheswarappa; Bharadhwaj Sivakumaran; Arun G. Kumar Purpose The purpose of this paper is to investigate returns to search (getting a better product and/or a lower price as a result of search) when consumers use/do not use recommendation agents (RAs). Specifically, it studies...
