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Keywords: Recommender systems
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Journal Articles
Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 936–956.
Published: 07 November 2023
... heterogeneity Consumer decision making Recommender systems Online marketing Despite the existing body of research on the impact of information diversity on consumer response, there is a dearth of studies examining diversity issues in both single-category and multi-category contexts. Furthermore...
