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Journal Articles

Power of language: the effect of the interaction between advertising sentence types and anthropomorphism on consumer recycling intentions

Haijun Wang, Tong Song, Shaoshuang Zhuang, Chaohua Huang
Journal: Asia Pacific Journal of Marketing and Logistics
Asia Pacific Journal of Marketing and Logistics 1–18.
https://doi.org/10.1108/APJML-12-2025-2767
Published: 16 July 2026
... be contacted at: 1102710784@qq.com 29 12 2025 18 04 2026 07 06 2026 20 06 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Recycling advertising Advertising sentence types Anthropomorphism Construal level theory...
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Includes: Supplementary data
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