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Keywords: Reduced-sugar labeling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (7): 1595–1615.
Published: 12 January 2024
...Li Huang; Xi Song; Matthew Tingchi Liu; Wen-yu Chang; Guicheng James Shi Purpose The purpose of this study is to provide a nuanced understanding of the marketing placebo effect (MPE) of products with reduced sugar labeling and how it forms certain perceptual underpins (perceived healthiness (PH...
