Keywords: Reduced-sugar labelling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 148–166.
Published: 13 July 2023
...Li Huang; Xi Song; Matthew Tingchi Liu Purpose The purpose of this study is to enhance the understanding of the marketing placebo effect (MPE) by proposing and empirically testing a model of antecedents and consequences of MPE for reduced-sugar labeled products in the food industry. Design...

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