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Keywords: Reference group
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3291–3310.
Published: 31 March 2025
...Yingqi Zhong Purpose Promoting the sale of near-expired food can serve to prevent the waste of food that is nearing its expiration date. As the discussion of near-expired food on social media is increasing today, this study aimed to understand the impact of reference groups on consumers’ purchase...
