Keywords: Regulation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (1): 72–90.
Published: 11 January 2011
...Zhihong Gao; Hongxia Zhang Purpose The purpose of this paper is to investigate consumer attitudes toward advertising regulation in local contexts. Design/methodology/approach A survey was carried out of 211 Chinese consumers and 205 US consumers. Findings It was found that the two samples...

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