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Keywords: Relative advantage
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3492–3513.
Published: 16 July 2024
..., social influence, perceived crowd and skepticism – affect relative advantage, consumer satisfaction and word-of-mouth (WOM) advocacy in an omnichannel context. Design/methodology/approach A comprehensive survey was conducted with 258 participants, and the data were analyzed using partial least...
