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Keywords: Renewable energy
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Journal Articles
The impact of public policy marketing, institutional narratives and discourses on renewable energy consumption in a developing economy
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 944–962.
Published: 27 August 2021
...Stephanie Kay Ann Cheah; Brian Low Purpose The transition from fossil fuels to renewable energy such as solar energy is difficult and requires significant ongoing public policy marketing initiatives. Drawing on institutional theory, this paper aims to explore how public policy marketing...
