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Keywords: Repair strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (10): 2956–2970.
Published: 20 March 2025
... psychological contract violation when the financial commitments made by the brand are inconsistent with its own values. Results of Study 3 show a significant interaction between commitment type and repair strategy, with affective repair strategies being particularly effective for financial commitments...
