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Keywords: Repatronage intention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (4): 922–939.
Published: 17 December 2019
... and repatronage intention. Based on signalling theory, the purpose of this paper is to manufacturer brands play a signalling role and contend that manufacturer brand erosion has detrimental effects on the assortment perception due to reduced signalling efficacy. Design/methodology/approach A 3 (low...
