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Keywords: Repurchase intent
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 438–459.
Published: 09 April 2018
...Matti J. Haverila; Kai Christian Haverila Purpose Customer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The purpose of this paper is to examine what is the strength and significance of the path coefficients in a customer satisfaction...
