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1-11 of 11
Keywords: Repurchase intention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 09 September 2026
...Lianhua Liu; Huana Chen; Xiu Chen; Jiaxin Luo Purpose This study examines how artificial intelligence (AI)-enabled delivery transparency (AEDT) influences consumer repurchase intention (RI) in on-demand retail by explaining how AI-generated fulfillment information is translated into perceived...
Journal Articles
Thi My Danh Le, Tri Van An Tran, Quang Duy Dang, Huynh Tuyen Ngo, Ngoc Tuyet Anh Phan, Ngoc Anh Kieu
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 04 June 2026
...Thi My Danh Le; Tri Van An Tran; Quang Duy Dang; Huynh Tuyen Ngo; Ngoc Tuyet Anh Phan; Ngoc Anh Kieu Purpose This study examines how consumers' perceptions of packaging redesign are associated with repurchase intention through brand recognition and brand recall in fast-moving consumer goods (FMCG...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (9): 3075–3091.
Published: 29 October 2025
...Minh Tu Tran Hoang; Hoang Tran Tu My; Thi Tuyet Nhung Le; Bao Han Le Nguyen; Thi Van Trang Tran Purpose This study investigates (1) how recovery satisfaction impacts brand switching and repurchase intention and (2) how brand love moderates these relationships. Design/methodology/approach...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (9): 2518–2549.
Published: 23 September 2025
... playfulness) influence post-adoption behaviors of repurchase intention and electronic word-of-mouth (eWOM) in Vietnam's online cosmetics market. Design/methodology/approach Data were collected from 648 online cosmetics consumers in Vietnam using a 7-point Likert scale survey. The research model...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2280–2294.
Published: 23 September 2025
...Lijun Li; Long He; Leong-Mow Gooi; Kim Mee Chong Purpose This study aims to examine the impact of product quality, service quality and price fairness on consumer trust and repurchase intention for distinctive agricultural products. It further employs the stimulus-organism-response (SOR) theory...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2184–2206.
Published: 03 December 2021
...Miao Miao; Tariq Jalees; Syed Imran Zaman; Sherbaz Khan; Noor-ul-Ain Hanif; Muhammad Kashif Javed Purpose This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 909–923.
Published: 24 July 2020
... support Customer satisfaction Word-of-mouth Repurchase intention Discount stores Social support has been conceptualized in various ways over the past several decades of research. Most common is the perception of social support, or the degree to which a person anticipates support of various...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1339–1362.
Published: 10 May 2019
...Weisheng Chiu; Heetae Cho Purpose The purpose of this paper is to investigate the influence of perceived brand leadership of an e-commerce website on satisfaction and repurchase intention. Moreover, the different roles of gender and age were explored in the proposed model. Design/methodology...
Journal Articles
Impact of service quality and trust on repurchase intentions – the case of Pakistan airline industry
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1136–1159.
Published: 13 November 2017
...Muhammad Abid Saleem; Sadaf Zahra; Asif Yaseen Purpose The purpose of this paper is to examine the antecedents of repurchase intentions in the Pakistani airline industry. Though research on repurchase intentions has traditionally focused on service quality and satisfaction, recently scholars have...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (3): 569–588.
Published: 12 June 2017
... factors that influence Taiwanese consumers’ repurchase intention (RI) of Korean cosmetics products. Findings Results show that perceived price (PP) and country of origin (COO) significantly influence word-of-mouth (WOM). PP, COO and WOM significantly influence RI. WOM is the most influential variable...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 347–369.
Published: 10 April 2017
... analysis. Findings The authors identified seven dimensions of e-fulfillment in the literature on pure e-tailing: e-business quality, product quality, pricing, availability, timeliness, condition and ease of return and explored its linkages with shopping satisfaction and repurchase intention...
