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Keywords: Resource-advantage theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 445–472.
Published: 08 October 2019
... 2019 14 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Thailand Resource-advantage theory Innovation capability Customer orientation Creativity capability The capacity of firms to understand customers...
