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Keywords: Restaurant
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 3099–3117.
Published: 23 May 2024
... and CAIX's impact on digital marketing innovation were supported, and customer satisfaction impacted the continued intention to use service robots. Originality/value Restaurants that leverage service robots differentiate themselves from competitors by offering innovative and technologically advanced...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 461–481.
Published: 15 June 2012
.... There is a positive relationship between consumers' wine involvement level and their attitudes towards having to pay corkage fees for BYOB. Research limitations/implications The restaurant and wine industries could enter into mutually beneficial arrangements to cope with the increasingly popular BYOB practice...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1995) 7 (1-2): 5–36.
Published: 01 January 1995
... significant differences in perceptions between the two samples. © MCB UP Limited 1995 Communication message source word‐of‐mouth Singapore experiments restaurant credibility intention user‐type tour Word-of-mouth Communication in Singapore:With Focus on Effects of Message-sidedness...
