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Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 417–432.
Published: 03 July 2009
... to the findings, a number of strategies might be applied in order to facilitate the adoption of the dining concept in hybrid convenience stores by potential consumers in Taiwan. For example, the dining process of fast food restaurants can be possible to emulate; having meals on a trial basis can be applied; TV...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (1994) 6 (1-2): 3–27.
Published: 01 January 1994
... Services, Restaurants Abstract The study examines consumer expertise for services and its measurement. Specifically, measures of subjective expertise or confidence, experience or frequency ofusage, and two measures ofobjective expertise are used for two services varying in degree of tangibility...

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