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Keywords: Retail environment
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 80–98.
Published: 16 July 2024
... that hedonic emotions play a significant role in the retail environment by influencing retail patronage intentions. Also, the multisensory experiences have a positive effect on patronage intention as well as the hedonic emotions of shoppers. Research limitations/implications The present study provides...
