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Keywords: Retail experiences
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 80–98.
Published: 16 July 2024
..., have been increasingly used to create a unique retail experience (Orvis, 2016). Studies indicate that positive sensory cues like sight, smell, sound, and touch if treated appropriately, can influence a wide variety of consumer behaviors like store choice and preferences (Soars, 2009...
