..., as a major determinant for multichannel preference based on TRA model. Drawing on the TRA model, we propose that OC specific attributes function as major determinant for OC adoption behavior in conjunction with assessing the impact of individual difference. Need for cognition Retail management...

... Publishing Limited 2014 Brand management Consumer behaviour Advertising Marketing communications Retail management Marketing in China Using spokes-characters as product or service endorsers is a trend in advertising in different cultures (examples from different cultures available from...

... behaviour Pricing Retail management The Indian retail is poised to become a $1.3 trillion opportunity by 2020, led by an estimated 25 percent average annual growth in organized retail (The Economic Times, 2012). Spurred by domestic demand, Indian market is estimated to grow approximately...

... partners, as IOIS integration facilitates fast, accurate and reliable data and information transfer within the supply chain (Lancioni et al., 2000 ; Philip and Pedersen, 1997). © Emerald Group Publishing Limited 2011 Australia Organizational processes Retail management Information...