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1-4 of 4
Keywords: Retail management
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Journal Articles
The effects of integrated information & service, institutional mechanism and need for cognition (NFC) on consumer omnichannel adoption behavior
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (6): 1386–1414.
Published: 10 May 2019
...) and individual personality traits (i.e. intrinsic motivation) on consumers’ OC adoption behavior (Yang et al., 2012 ; Yang et al., 2014). Need for cognition Retail management Consumer behaviour Integrated information and service Omnichannel Information consistency Omnichannel...
Journal Articles
Influences of the spokes-character on brand equity antecedents
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2014) 26 (3): 494–515.
Published: 03 June 2014
... management Consumer behaviour Advertising Marketing communications Retail management Marketing in China This paper is divided into the following sections. The second section lay down the theoretical foundation for the framework and reviews the literature on the spokes-character, brand equity...
Journal Articles
Influence of price perception and shopping motives on Indian consumers' attitude towards retailer promotions in malls
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2014) 26 (2): 272–295.
Published: 08 April 2014
... can be contacted at: khare.arpita@gmail.com © Emerald Group Publishing Limited 2014 Consumer behaviour Pricing Retail management Some studies on types of promotional tools suggest that different promotions elicit varied perceived value. Choi et al. (2010) examined...
Journal Articles
Role of inter‐organisational compatibility and IOIS integration in large firms and SMEs retailing chains
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (2): 177–199.
Published: 29 March 2011
... at: rajeshrajaguru@solbridge.ac.kr © Emerald Group Publishing Limited 2011 Australia Organizational processes Retail management Information systems In today's dynamic business environment, organisations are facing significant pressure to enhance operational, technical and strategic business...
