...) and individual personality traits (i.e. intrinsic motivation) on consumers’ OC adoption behavior (Yang et al., 2012 ; Yang et al., 2014). Need for cognition Retail management Consumer behaviour Integrated information and service Omnichannel Information consistency Omnichannel...

... management Consumer behaviour Advertising Marketing communications Retail management Marketing in China This paper is divided into the following sections. The second section lay down the theoretical foundation for the framework and reviews the literature on the spokes-character, brand equity...

... can be contacted at: khare.arpita@gmail.com © Emerald Group Publishing Limited 2014 Consumer behaviour Pricing Retail management Some studies on types of promotional tools suggest that different promotions elicit varied perceived value. Choi et al. (2010) examined...

... at: rajeshrajaguru@solbridge.ac.kr © Emerald Group Publishing Limited 2011 Australia Organizational processes Retail management Information systems In today's dynamic business environment, organisations are facing significant pressure to enhance operational, technical and strategic business...