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Keywords: Retail marketing
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Journal Articles
How packaging redesign shapes repurchase intention through brand memory: evidence from FMCG markets in Vietnam
Available to PurchaseThi My Danh Le, Tri Van An Tran, Quang Duy Dang, Huynh Tuyen Ngo, Ngoc Tuyet Anh Phan, Ngoc Anh Kieu
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 04 June 2026
... Retail marketing VNUHCM-University of Information Technology’s Scientific Research Support Fund Funding: This research was supported by the VNUHCM-University of Information Technology’s Scientific Research Support Fund. In fast-moving consumer goods (FMCG) markets, consumers...
