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Keywords: Retail operations strategy
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Journal Articles
Managing strategic business relationships in retail operations: evidence from China
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 372–393.
Published: 15 June 2012
.../methodology/approach Drawing upon the stakeholder theory, this study employs a path analytic framework to understand the effects of business relationships on retail operations strategy and performance for a sample of retail companies in China. Findings The findings indicate that good relationships...
