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Keywords: Retail platform
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–24.
Published: 09 July 2026
...Xiaoxi Zhu; Yuling Li; Jing Xie; Zhiping Zhou Purpose In the platform economy, retail platforms generate demand via traffic investment, often transferring financial pressure to capital-constrained manufacturers. This study aims to jointly examine the capital-constrained manufacturer's financing...
Includes: Supplementary data
