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Keywords: Reverse supply chain design
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 721–742.
Published: 11 September 2017
.... The purpose of this paper is to consider a twofold perspective to understand and analyse the reverse supply chain design of mobile phone in Delhi NCR: first, motivation and intentions of consumer selling their mobile phones and second, the returns management process through the organised and informal channels...
