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Keywords: Revisit intentions
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Journal Articles
Tourists’ memorable tourism interaction experiences on their intention to revisit the festival
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 22 June 2026
...Yunhau Lu; Ivan Ka Wai Lai Purpose This study aims to investigate how active and passive memorable tourism interaction experiences (MTIEs) differ in their link to positive emotions and vivid memory, which foster affect tourists’ revisit intention. Design/methodology/approach This study used...
Includes: Supplementary data
