... of reward attributes that matches customer preferences: reward type (utilitarian vs hedonic), reward size (smaller vs larger), reward scheme (reward-you vs reward-both) and reward visibility (public vs private). The second stage tested the best and next-best reward configurations in enhancing perceived...

... size and reward allocation. Design/methodology/approach This study adopts framing effect and equity theory to build the relationship between reward presentation, reward size and reward allocation. Then, two scenario-based experimental studies are designed and conducted on Amazon Mechanical Turk...