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Keywords: Risk‐reduction, Wines
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (3): 461–481.
Published: 15 June 2012
... Bring‐your‐own‐bottle Involvement On‐premise Restaurant Risk‐reduction, Wines Australia Consumer behaviour In order to gain a better understanding of the involvement concept, researchers tried to classify involvement into types. Three types of involvement, namely enduring, situational...
