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Keywords: Risk and benefit perceptions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 08 January 2026
... only External risk events New product acceptance Negative emotion Risk and benefit perceptions the Humanities and Social Science Research Project of the Ministry of Education of China 23YJC630086 Funding: This work was supported by the Humanities and Social Science Research...
Includes: Supplementary data
