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Keywords: Risk-taking theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (9): 2121–2135.
Published: 24 August 2023
... Silva can be contacted at: pedrosilva@fe.uc.pt © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Risk perception Luxury Involvement Social value Risk-taking theory Luxury has historically influenced consumer behaviours...
