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Keywords: Root appeals
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 16 June 2026
... quasiexperimental research methods to investigate how the interaction between livestreaming atmospheric cues and root appeals affects brand evangelism for agricultural products. Findings First, in the livestreaming of task-related cues, the dissemination of natural roots about agricultural products is more...
Includes: Supplementary data
