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Keywords: Rural markets
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 297–308.
Published: 09 April 2018
...Rashmi Ranjan Parida; Sangeeta Sahney Purpose The purpose of this paper is to draw qualitative insights about Indian rural markets and marketing. First, the key aspirations of the rural customers are listed; then the paper explores an understanding about this potential market among marketing...
