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Keywords: S-O-R
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 122–147.
Published: 15 August 2023
...Mohammad M. Rahman; Philip J. Rosenberger, III; Jin Ho Yun; Mauro José de Oliveira; Sören Köcher Purpose Insights into how fan experience can be used to cultivate football (soccer) fan loyalty are limited. Based on the stimulus–organism–response (S-O-R) paradigm, this study develops and tests...
