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Keywords: S-O-R theory
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2463–2480.
Published: 20 January 2025
...@gmail.com 28 06 2024 02 10 2024 23 12 2024 24 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer emotions Foodservice Social networking sites CSR S-O-R theory PLS-SEM Corporate social responsibility...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2765–2784.
Published: 23 May 2023
... at à la carte restaurants. PLS-SEM tested the hypothetical model based on S-O-R Theory (Mehrabian and Russell, 1974). Findings The perceived quality by consumers regarding their restaurant experiences positively impacts satisfaction and positive emotions and negatively affects negative emotions...
