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Keywords: S-O-R theory
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Journal Articles
Repercussions of restaurant corporate social responsibility on positive emotions, memorable experiences and eWOM
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2463–2480.
Published: 20 January 2025
... directly and positively impact consumers’ ME in casual dining restaurants. Consumer emotions Foodservice Social networking sites CSR S-O-R theory PLS-SEM Corporate social responsibility (CSR) is a business management paradigm that requires companies to incorporate social...
Journal Articles
Do satisfied customers recommend restaurants? The moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (11): 2765–2784.
Published: 23 May 2023
... at à la carte restaurants. PLS-SEM tested the hypothetical model based on S-O-R Theory (Mehrabian and Russell, 1974). Findings The perceived quality by consumers regarding their restaurant experiences positively impacts satisfaction and positive emotions and negatively affects negative emotions...
