... draws on affordance theory to conceptualise four key attributes of AI-generated digital humans. A mixed-analytical design integrating structural equation modelling (SEM) and fuzzy-set qualitative comparative analysis (fsQCA) is adopted to examine variable associations, mediating linkages, and multi...

....” It is particularly important to explore the factors influencing consumers’ purchase intention to purchase pure electric vehicles. Design/methodology/approach Based on survey data from 1,176 consumers who purchased battery electric vehicles (BEVs), the authors employ structural equation modeling (SEM) and fuzzy...

... participants (Instagram followers) using structured equation modeling (CB-SEM) to investigate the relationship among authenticity attributes, parasocial interaction and followers' purchase behavior. Findings CB-SEM results reveal that authenticity attributes positively influence followers' buying behavior...

... in the fashion industry and two critical variables in ethical fashion literature to explain the purchase intention of ethical fashion. Primary data from 245 Chinese respondents were collected in 2019. The model was tested and analyzed through structural equation modeling (SEM). Findings Results show...

... in involvement, and on the basis of the interaction of product involvement and subject involvement. Multi-group invariance tests in SEM were used to explore model variations. Findings The hierarchy-of-effect model was found to vary based on the level of product involvement, subject involvement...