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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 899–916.
Published: 01 November 2023
.... The traffic of KOL anchor has a positive impact on Hot Sell Product. 04 12 2022 01 07 2023 01 09 2023 01 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Live streaming commerce Key opinion leader Sales Influencer...
