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Keywords: Sales control systems
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3337–3352.
Published: 21 June 2024
...Ugur Burak Aydin; Umit Alniacik Purpose This study examines the interaction between sales control systems and firm level strategic orientations and their joint effects on company performance in B2B context. Independent and joint effects of market orientation (MO), innovation orientation (IO...
