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Keywords: Sales reference
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Journal Articles
Fake it till you make it – the incentive of “brushing orders” in competition
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1396–1413.
Published: 15 August 2025
.... Shue Mei can be contacted at: meishue@seu.edu.cn 17 11 2024 24 03 2025 31 05 2025 23 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brush orders Sales reference Strategic brushing E-commerce fraud...
