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Keywords: Segmentation
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Journal Articles
Lifestyle segmentation of older Koreans: a longitudinal comparison of segments and life satisfaction
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (1): 3–30.
Published: 26 November 2021
.... This study also makes a longitudinal comparison of these segments in two waves using similar survey data collected in 2009 and 2017 and examines any meaningful changes that occurred during the periods. Design/methodology/approach Using survey data collected from 750 older adults living in four major...
Journal Articles
Grit: the good, the bad and the ugly
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1270–1285.
Published: 20 November 2020
... of the study is to understand how ethical views may vary among different groups of people segmented on grittiness. Our key argument is that grittier segment is more inclined towards Machiavellian factors (amorality, desire for control, desire for status, distrust of others) and materialism. Design...
Journal Articles
Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer's purchase decision
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Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 369–390.
Published: 17 June 2013
.... Findings – The highest perceived risk dimension, namely financial risk, did not differ between risk segments, while the high perceived risk segment observed more social risk than the low perceived risk segment. The high-perceived risk segment also observed more psychological risk. Information seeking...
