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Keywords: Self-brand connections
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 17 April 2026
...Van Hoang Dinh; Thi Khanh Huyen Pham; Thao An Tran; Anh Thu Nguyen; Thuy Linh Pham; Linh Chi Nguyen Purpose This study aims to investigate the relationship between artificial intelligence (AI)-enabled perceived brand transparency and self-brand connections, examining the mediating role of social...
Includes: Supplementary data
