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Keywords: Self-control
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 861–877.
Published: 06 September 2024
...Yuqi Zhu Purpose The study explores the relationship between self-control and various online promotional methods faced by consumers simultaneously, simulating how consumers with distinct levels of self-control act in the current Chinese Internet market. Design/methodology/approach The sample...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 224–240.
Published: 14 July 2023
...Jingjing Sun; Tingting Li; Shouqiang Sun Purpose This paper aims to investigate how online consumer reviews (OCRs), countdowns and self-control affect consumers' online impulse buying behavior in online group buying (OGB) and uncover the relationship between these factors. Design/methodology...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 594–610.
Published: 01 July 2021
... the moderating role of self-control and compare the proposed relationships across the offline and online shopping contexts. Design/methodology/approach A survey dataset was collected from a sample of 529 offline and online consumers in Vietnam. Structural equation modelling (SEM) was employed to test...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (5): 1055–1078.
Published: 13 November 2017
... and employees have stolen from their workplace. Why seemingly good people do bad things and vice versa? What factors contribute to this discrepancy? Hence, the purpose of this paper is threefold: first, to examine the impact of ethical ideology on self-control and guilt proneness; second, to examine the roles...
