...Jimin Hu; Yanning Chen; Jamak Amrollahifar Purpose This study investigates how social media influencers (SMIs) impact mimicry consumption by applying the heuristic-systematic model (HSM). It explores how the roles of empathy expression and self-disclosure influence consumers’ consumption imitation...

...Honghong Zhang Purpose This study investigates the effects of two types of self-disclosure by influencers (i.e. personal self-disclosure and professional self-disclosure) on followers’ parasocial relationships with them and online engagement with their content, which eventually affect followers...