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Keywords: Self-enhancement value
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Journal Articles
How personal values influence home-country consumers’ attitudes toward the brand engaging in cross-border philanthropy? The empirical evidence from China
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1801–1815.
Published: 18 December 2024
..., 2017). Schwartz’s value theory classifies personal values using two fundamental dimensions and conflicts, namely self-enhancement versus self-transcendence and openness to change versus conservation (Schwartz, 1992 , 2017). Self-enhancement values stress the attainment of power, personal achievement...
