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Keywords: Self-expressive function
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 374–389.
Published: 14 August 2023
... of two types of social-function attitudes: self-expression (i.e. value-expressive function) and self-presentation (i.e. social-adjustive function; DeBono, 1987 ; Katz, 1960 , Shavitt, 1989). Self-expressive function is associated with people's consumption behaviors through expression of individual...
