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Keywords: Self-verification
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 106–121.
Published: 11 July 2023
... are used to collect data. Furthermore, the ANOVA and bootstrap analysis methods are adopted to verify whether a self-deprecating advertisement is more persuasive for consumers experiencing self-uncertainty and explore the mediating role of self-verification. Findings Study 1 indicates that people...
