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Keywords: Seller loyalty
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Journal Articles
Loyalty to amateur sellers in the online second-hand market
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2538–2557.
Published: 19 February 2025
... repeat purchases (Moriuchi and Takahashi, 2023), emphasizing the distinction between loyalty to the website/app and to the seller. The concept of loyalty towards an online seller of second-hand items, hereafter referred to as ONSELL (Online Second-hand Seller Loyalty Scale), differs from regular...
