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Keywords: Seller type
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 06 April 2026
...Zhihui Li; Ruyi Cui; Zhifeng Shen Purpose This study aimed to investigate the effect of praise rate on consumers' purchase intentions. It innovatively introduced the concept of seller type and examined how praise rate affects consumers' purchase intentions through the seller type. Design...
