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Keywords: Selling
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Journal Articles
A cross‐cultural examination of the general theory of marketing ethics: does it apply to the next generation of managers?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2001) 13 (2): 45–63.
Published: 01 June 2001
... successfully replicated using over 1,500 students from seven universities in the USA, Canada, the Netherlands, and Australia. States that tomorrow’s managers appeared to use a more deontological approach to making ethical judgements about personal selling. Extends its original research by confirming...
Journal Articles
Multilevel Marketing: What's The Catch?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (1996) 8 (1): 21–30.
Published: 01 January 1996
... rather in the face of rejection ranging from disinterest to serious disapproval and resentment of the matter having being raised at all. Shows the conventional defences raised by proponents of multilevel marketing to be seriously flawed if not quite spurious. Key Words: Multilevel marketing, Selling...
