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Keywords: Semantic fit
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 12 May 2026
... labels (present vs. absent) and icon styles (text-based vs. graphic-based) affect users' perceived semantic fit and download intention, and examines the moderating roles of cultural differences and app type. Design/methodology/approach Three between-subjects experiments (N = 291, 389, 836...
