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Keywords: Sense of competition
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2931–2952.
Published: 09 May 2024
... motivation on fantasy users’ playing skills, sense of competition and performance expectancy based on the uses and gratifications theory. Design/methodology/approach Data were collected from 453 fantasy sport users on social media platforms. We conducted confirmatory factor analysis to assess...
