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Keywords: Sense of power
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Journal Articles
Subjective age and sustainable consumption: a double-edged sword effect study
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3741–3757.
Published: 30 April 2025
...Yueru Ma; Yefan Teng; Bowen Yan Purpose This study aims to explore the double-edged sword effect of subjective age on sustainable consumption by incorporating the moderating mechanism of sense of power, thereby explaining the conflicting views in the existing literature. Design/methodology...
